Since the start of the new year, entrepreneurs have been on edge. Venture capital seemed to be dwindling, which made business owners worry that any company they began would struggle to stay afloat. However, the past few months have shown that companies in the financial technology, or Fintech, sphere need not worry. Corporations and banks have been investing so much in Fintech startups that funding for said companies is higher than ever before.
The amount of funding put into Fintech startups has doubled since 2015, reaching 13.8 billion dollars. Investments have stemmed mostly from the corporate sphere. Corporations invest in such startups in hopes to make their operations run more smoothly. Unfortunately, this increase in investments came at a cost. It surged because of stock performance by many Fintech startups that was lower than expected.
Therefore, banks and corporations all took part in deals for startups in order to expand their investment portfolios. One such bank is Citigroup, which is a well-known and established bank, that has thirteen startups in its investment portfolio. Other financial corporations backing several Fintech startups include Goldman Sachs and JPMorgan Chase. The investment in Fintech startups by banks and corporations is not just limited to the United States either. Corporations in Asia, for example, make up almost half of all investors in startups.
Investing in Fintech startups by financial corporations and banks bodes well for the future of finance all over the world. It shows a push in outdated financial institutions to adapt to modern times by incorporating new technology into their business models. It is paying off for customers already. Banks have developed applications for mobile devices that allow easier banking transactions, for example. Also, exchanging money digitally is as seamless as ever. Fintech innovation has even reached a point that stocks can be monitored and traded right from a technological device.
However, there is some uncertainty in Fintech startups, as they have become wary about the nature of the bank investments in their companies. They are, of course, thrilled that banks are dedicated to breaking into the digital age, but there is still a question as to whether or not the financial institutions will be good investors. Bank regulations are very limiting, and many such regulations prevent them from investing in innovative Fintech ventures.
Only time can tell how involved banks will be in Fintech startups in the future, but I hope they continue to take a large investing role. Moving all banking into the digital age is the only logical course of action in this day and age, and it has the ability to help everyone become more money-conscious.
When you are just starting out the process of building a company, the ever-expanding number of items on your to-do list may seem somewhat daunting. However, the payments solution process on your website should not be one of them. Your company website – its design, messaging and functionality are critical in terms of developing a positive brand provides a positive user experience when the user attempts to purchase your product. That being said, it’s important to incorporate best practices in the shopping experience, and to consider the following factors when evaluating your site and ways to increase the conversion rate from users who are browsing vs those who are clicking “buy”.
With large scale data breaches making headlines with an uncomfortable frequency, it’s no surprise that individuals place a lot of value on the security provided by online vendors. Consumers demand that their online buying experience is as protected as possible. From the vendor’s perspective this means that it’s important that you procure any certifications that show the users that you are trustworthy. So go ahead and display your SSL badge proudly!
Multiple Payment Options
It’s critical that online stores – particularly when it comes to small businesses who are still building a name for themselves provide multiple forms of payment. This addresses the consumer’s twin priorities of security and convenience when it comes to their online shopping needs.
Reflect Inventory in Real Time
In addition to providing multiple payment options for the consumer, it’s important that the shopping process is as easy as possible. If you operate both an online store as well as a brick and mortar location, make sure that the availability of inventory is as accurate and up to date as possible. You don’t want to lose potential customers because an item that they saw (either in person or on the site) isn’t actually available. Ensure that the inventory control system that you have in place helps you provide transparency about product availability both online and in your physical store location.
It’s a fact, businesses want to maintain as much information about their customers as possible. From analyzing data about buying habits, to sending targeting sales messaging to specific segments of the consumers, data is invaluable to a business at every stage of development. However, if you are interested in enhancing your conversion rate, make sure that the value of data doesn’t come at the cost of a sale. Offer consumers the chance to purchase your products without being required to create an account. Many potential buyers may reconsider whether or not they will make a purchase if they have to suffer the inconvenience of creating a shopping account with your store.
Increasing your conversion rate of casual browsers to paying customers will likely be an important step at every step of your company’s development. That being said, make sure to regularly evaluate what kind of user experience you are offering when it comes to purchasing goods from your site. To learn more about payment solutions news visit my Twitter Account.
Singles Day started as a holiday in the 1990s in China that essentially served as an opportunity for single people to treat themselves to something nice. With the advent of e-commerce, however, the holiday has become one of the country’s highest traffic shopping days. Part of this is due to significant promotions from e-commerce titan Alibaba. Last year Alibaba earned three quarters of sales from that day. That is to say a reported $9.3 billion USD in sales. A Nielsen survey reports that the average expected amount to spend per person for the holiday is $277.76 USD. This number is based on a sample size of over one thousand internet users based in China.
While Singles Day not only rivals, but exceeds the numbers from Black Friday and Cyber Monday deals in the US, another interesting trend of note is the changing demographics in terms of who the buyers are. In China, Singles Day captures the rising middle class and a younger generation that is flush with disposable income and developing a growing desire to spend.
Although Singles Day stems from a holiday first celebrated on Nanjing Campus back in the ‘90s, Alibaba is responsible for not only helping to spread the popularity of the holiday, but to brand it in a way that directly links the celebration to online shopping.
In many ways, Alibaba owns the holiday – and not just in a theoretical way. The Alibaba Group puts a lot of money into creating the advertising and content leading up to the holiday, and has built an infrastructure and system that caters directly to the demands of this day. But in an even more practical sense, in 2012, the Alibaba Group trademarked the term “双十一” (or “Double 11”). Although that is different from the term “Singles Day”, it is associated very intimately with the holiday. And in the fall of 2014, Alibaba threatened legal action against any media outlets that would enter into advertising deals from competitors that used this term.
Alibaba Although Singles Day has continued to grow rapidly over the past few years, this year international markets are clearly taking notice of the potential for this holiday, and Alibaba will celebrate Singles Day by ringing the opening bell at the New York Stock Exchange. Although this is not a new holiday, this particular gesture suggests that other countries have really begun to take notice and that expansion of celebrating the holiday globally is likely on the horizon.