When you are just starting out the process of building a company, the ever-expanding number of items on your to-do list may seem somewhat daunting. However, the payments solution process on your website should not be one of them. Your company website – its design, messaging and functionality are critical in terms of developing a positive brand provides a positive user experience when the user attempts to purchase your product. That being said, it’s important to incorporate best practices in the shopping experience, and to consider the following factors when evaluating your site and ways to increase the conversion rate from users who are browsing vs those who are clicking “buy”.
With large scale data breaches making headlines with an uncomfortable frequency, it’s no surprise that individuals place a lot of value on the security provided by online vendors. Consumers demand that their online buying experience is as protected as possible. From the vendor’s perspective this means that it’s important that you procure any certifications that show the users that you are trustworthy. So go ahead and display your SSL badge proudly!
Multiple Payment Options
It’s critical that online stores – particularly when it comes to small businesses who are still building a name for themselves provide multiple forms of payment. This addresses the consumer’s twin priorities of security and convenience when it comes to their online shopping needs.
Reflect Inventory in Real Time
In addition to providing multiple payment options for the consumer, it’s important that the shopping process is as easy as possible. If you operate both an online store as well as a brick and mortar location, make sure that the availability of inventory is as accurate and up to date as possible. You don’t want to lose potential customers because an item that they saw (either in person or on the site) isn’t actually available. Ensure that the inventory control system that you have in place helps you provide transparency about product availability both online and in your physical store location.
It’s a fact, businesses want to maintain as much information about their customers as possible. From analyzing data about buying habits, to sending targeting sales messaging to specific segments of the consumers, data is invaluable to a business at every stage of development. However, if you are interested in enhancing your conversion rate, make sure that the value of data doesn’t come at the cost of a sale. Offer consumers the chance to purchase your products without being required to create an account. Many potential buyers may reconsider whether or not they will make a purchase if they have to suffer the inconvenience of creating a shopping account with your store.
Increasing your conversion rate of casual browsers to paying customers will likely be an important step at every step of your company’s development. That being said, make sure to regularly evaluate what kind of user experience you are offering when it comes to purchasing goods from your site. To learn more about payment solutions news visit my Twitter Account.